Titan has rolled out a new brand campaign titled ‘Wear Your Story’, featuring Olympic medallist PV Sindhu and actor Vikrant Massey. The campaign focuses on authenticity, personal identity and self-expression, positioning style as an outcome of lived experiences rather than surface aesthetics. Through individual films, the campaign reflects how perseverance, purpose and personal choices shape one’s journey.
Ranjani Krishnaswamy, CMO, Analog Watches at Titan Company Limited, said, “At Titan, we’ve always believed that a watch is more than an accessory, it is a quiet marker of who you are and the journeys that have shaped you. In a world where authenticity has become truly aspirational, people want their style to reflect their lived truth. PV Sindhu and Vikrant bring this spirit alive with remarkable honesty. Their stories flow seamlessly into what we stand for as a brand. They celebrate the strive and courage that Titan embodies as it continues its journey into horological artistry.”
Vikrant Massey said, “My journey has never been about moving fast but moving with honesty and my style has always come from simplicity and sincerity. That’s why Titan’s ‘Wear Your Story’ feels personal to me. A timepiece always reminds me of where I’ve been and where I choose to go”.
PV Sindhu said, “This film took me back to the moments that have shaped me, both on and off the court. This campaign reflects the belief that determination and purpose create a style of its own. The collaboration felt special because the brand understood the emotion behind my journey and translated it into something authentic.”
