Tata Capital has launched a nationwide public awareness initiative titled ‘Sawaal Karo, Phir Loan Lo’ aimed at promoting informed borrowing amid growing access to credit across India.
As loans increasingly shape major life decisions and lifestyle choices, easier access to credit through digital processes and minimal documentation has accelerated borrowing. The initiative encourages consumers to ask key questions and understand loan terms, costs and repayment obligations before making financial commitments.
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said, “Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.” He added that the initiative seeks to empower individuals to make informed borrowing decisions and strengthen India’s credit ecosystem.
The campaign will be rolled out nationwide across digital platforms, social media, microsites, blogs, films and interactive informational content to ensure wide outreach.
