Birla Studios and Vodafone Idea Limited have unveiled ‘Reel Se Real Star’, a mobile-first acting platform that enables users to audition digitally.
The initiative allows participants to upload auditions via app and web, eliminating the need for industry referrals.
The platform combines mass participation with expert mentorship, with entries evaluated by directors and creative professionals.
Reflecting on the vision behind the platform, Ananya Birla, Founder and Chairperson of Birla Studios, noted:
“Talent does not always get the opportunity it deserves— and that gap has kept far too many aspirants out of the spotlight. With the reach of digital infrastructure today, Birla Studios’ creative vision, and Vodafone Idea’s strong national footprint expanding this platform beyond conventional access points, we have the ability to create access at scale. We have a real opportunity to rethink how industries open their doors. ‘Reel Se Real Star’ is our attempt to do that by building a platform where anyone, from anywhere, can be discovered, and opportunity isn’t limited by circumstance. Because ultimately, everyone’s talent deserves a real shot at being seen.”
Abhijit Kishore, CEO of Vodafone Idea, added,
“Connectivity is most meaningful when it creates opportunity. ‘Reel Se Real Star’ breaks traditional industry barriers by bringing the audition room straight into the hands of the aspiring actors nationwide. Leveraging our robust network, expansive digital reach of over 200 million users and Birla Studios’ creative vision, we are democratizing talent discovery across India. Our goal is simple: to ensure potential isn’t limited by geography and can be discovered from anywhere – be it the bustling metro cities or remotest of the villages. We aren’t just building a platform, we’re giving millions a real shot at their dreams.
The winners will receive a feature film opportunity. The platform will go live on the Vi app in the coming months.
