Fortune Plus Soyabean Oil has launched a new TV commercial that focuses on how cooked food can remain fresh and nutritious for longer periods when prepared with the right cooking oil.
Built around the insight that ordinary oils often fail to preserve the quality of meals, the campaign uses light-hearted storytelling to reinforce a familiar message passed down by mothers — the importance of eating fresh food.
The company said the product’s tokko-ferol content acts as a natural antioxidant, helping retain the freshness, aroma and nutritional value of food even hours after cooking.
Speaking on the campaign, Jignesh Shah, Head – Media & Digital, AWL Agri Business Ltd., said:
“Mothers have always stressed on the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious and fresh for longer periods.”
