Dinshaw’s has unveiled a new range of ice cream cones featuring three times more solid chocolate at the bottom, aiming to redefine the consumer experience of the final bite.
Launched under its ‘Dildaari’ campaign and endorsed by Vinod Kambli, the product innovation focuses on enhancing a key consumption moment often valued by consumers.
The upgraded cones are available in nine variants including Butterscotch, Caramel Dolce, Chocolate Ganache and Mocha Black and White, each designed to complement the richer chocolate tip.
Speaking about the campaign, Zervin Rana, Director, Dinshaw’s, said, “We have always believed that the most meaningful innovations come from understanding what consumers truly love. For many people, the last bite of a cone is the most satisfying part of the experience. By making it richer and more indulgent, we wanted to create something that feels both joyful and thoughtful. ‘Dildaari’ is our way of celebrating the spirit of giving a little extra in a way that feels simple, relatable and memorable.”
The company aims to strengthen its positioning in the premium indulgence segment with this launch.
