IndusInd General Insurance launched a Mother’s Day campaign that shifts the focus from childbirth to the emotional journey many women go through before becoming mothers.
Titled ‘+1 in Your Motherhood Journey’, the campaign film is set in a fertility clinic and follows a woman waiting silently as other couples move through different stages of parenthood. Through minimal dialogue, the film attempts to capture the emotional realities of IVF and assisted reproductive journeys.
The company said the campaign seeks to bring visibility to conversations around fertility treatment, which often remain private despite an estimated 14.6 million couples in India facing fertility challenges.
The film has been created by Socheers and will be promoted across YouTube, Instagram, Facebook and LinkedIn.
Commenting on the campaign, Tarun Khanna, President & Head – Digital Business, Marketing & Strategy, at IndusInd General Insurance, said that Motherhood is not defined by a single moment, it begins with a choice and evolves through every step that follows. With +1 in Your Motherhood Journey, we aim to recognise and celebrate this entire experience, including the milestones that often go unseen. At IndusInd General Insurance, our endeavour is to support customers with solutions that truly keep pace with their needs, offering not just protection but also the confidence and reassurance to move forward on their path to parenthood. As we move ahead, we remain committed to empowering every parent with care, coverage, and confidence at every step of their journey.
The insurer said its health insurance products cover infertility treatments including IVF and IUI, in addition to maternity and newborn-related care.
Link to Film – https://www.youtube.com/watch?v=MaCpNYwbFzg
