Imagine Marketing Limited has filed its Updated Draft Red Herring Prospectus with SEBI to raise ₹1,500 crore through an initial public offering. The IPO includes a ₹500-crore fresh issue and a ₹1,000-crore OFS by promoters and institutional investors including South Lake Investment and Qualcomm Ventures.
Fresh issue proceeds are proposed to be utilised for ₹225 crore of working capital, ₹150 crore for brand marketing, and general corporate activities.
As per Redseer, boAt remained the top personal audio brand in India in FY25, capturing 26% value share and 34% volume share, with more than 250 products and annual sales of 34 million units.
For FY25, the company recorded ₹3,070 crore revenue, ₹61 crore profit, and an EBITDA of ₹142 crore. Its distribution footprint covers both major e-commerce platforms and 12,000 offline retail points across India.
The IPO will be managed by ICICI Securities, Goldman Sachs (India), JM Financial and Nomura.
