Titan Company Limited has launched a new campaign titled “Sign of You” during the ongoing IPL season, exclusively for the tournament’s Indian Sign Language (ISL) feed.
The campaign integrates seven brands from the House of Titan through a connected storytelling format centred around a recurring protagonist named Misha. The films touch upon themes including relationships, individuality, belonging and gratitude.
According to the company, the campaign has been designed specifically for the ISL broadcast experience instead of being adapted from existing brand communication.
Sharing his views, Mr. Ajoy Chawla, Managing Director, Titan Company Limited, said, “At Titan, we believe that what we create must reflect the world we live in — a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a House of Brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words.”
The campaign is now airing across IPL ISL broadcasts.
