Mahindra Group has appointed Purnima Lamba as Chief Brand Officer with effect from September 1, 2026.
In her new role, Lamba will lead the Group’s corporate brand and communications strategy and oversee brand consistency across Mahindra’s business verticals.
She will also spearhead initiatives aimed at enhancing the Group’s brand salience across traditional and digital ecosystems.
Dr. Anish Shah, Group CEO & MD, Mahindra Group said: “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
Before joining Mahindra, Lamba spent around 25 years at Unilever in leadership roles across India, the UK and the Netherlands.
She holds BSc and MSc degrees in Management from the London School of Economics and Political Science.
