Reebok has partnered with Jerai Fitness Limited to manufacture and distribute gym equipment in India and neighbouring countries, marking a significant expansion in the fitness equipment segment.
The collaboration will enable the production of Reebok-branded equipment starting April 1, 2026, combining global brand strength with local manufacturing expertise.
The product portfolio will include cardio machines, free weights, and high-end home fitness equipment, designed for both commercial and personal use.
Rajesh Rai, Chairman & Managing Director, Jerai Fitness Limited, said, “By leveraging our advanced manufacturing capabilities and commitment to excellence, we aim to build long-term partnerships with foreign and domestic companies to manufacture high-quality products tailored to their specific requirements ensuring mutual growth and innovation”.
“This partnership marks an important step in expanding Reebok’s presence in the global fitness equipment category,” said Steve Robaire, EVP, Reebok at Authentic, the brand’s owner. “India represents a dynamic and fast-growing fitness market, and Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale. Together, we’re building a strong foundation to support athletes, gyms, and fitness communities across the region.”
Jerai Fitness’ automated manufacturing facility ensures precision, scalability, and adherence to international standards, with an installed capacity of 21,000 units annually.
The equipment will be made available through Jerai Fitness’ showrooms and digital platforms, catering to a growing fitness market in India and the region.
