Godrej Vikhroli Cucina has introduced “Jingle Bells Unwrapped”, a reimagined Christmas track that reflects contemporary Indian celebrations rather than traditional Western imagery.
Created with vocal group Voctronica, the song features Godrej Yummmiez along with chefs Amrita Raichand and Ajay Chopra. The track highlights how modern Christmas celebrations in India are often defined by close friendships, shared meals and small comforts rather than large gatherings.
Speaking about the Campaign, Sujit Patil, Chief Communication Officer, Godrej Industries Group said, “Vikhroli Cucina, our owned media platform for food lovers has come a long way in creating engaging content and spark healthy narratives. Festivals today are as much about mindful choices as they are about memorable moments. With our Christmas jingle for Yummiez, we wanted to celebrate the growing shift towards smarter, protein-rich snacking without losing any of the fun, spontaneity or togetherness that make this season special. A quick, tasty snack can turn a rushed day into an evening of laughter around the table, and that is the spirit we have tried to capture. In line with our value of creating delight, we see Yummiez as a simple way to bring families and friends closer, one delicious bite at a time and we wish all a Christmas that is joyful and a little healthier.”
The company said the initiative responds to changing festive dynamics in urban India, where people are frequently away from hometowns and rely on personal rituals to mark the season. The song reinforces the idea that celebrations do not need to follow a fixed format to be meaningful.
Sujit Patil, Chief Communication Officer, Godrej Industries Group, said the campaign reflects a shift towards mindful festive choices while retaining the essence of joy and togetherness associated with Christmas.
